How many times have we walked on the beach and saw a piece of plastic and pretended we didn’t see it because it wasn’t ours?
How many times have we moved some plastic away while swimming in the sea?
We all have done it at some point in our lives.
Until we were on the beach with our two-year-old son and he, like any other the same age, began put in his mouth whatever he found in the sand. That’s when we started to clean up immediately everything around us and realized that this was not the legacy we wanted to leave.
Studies indicate that, by 2050, there will be more plastic in the oceans than fish!
For many of us, 30years is a lot of time, but for an infant, a child or a young person, 30years is right around the corner.
Currently, there are 150 million tons of plastic in the ocean. It is estimated that every minute the equivalent of a garbage truck is discharged into the sea.
We, humans, might be the problem, but we are also the ones who have the hope and the solution. And so we could not stand still.
After a lot of research, we found a solution, and it is easy to participate.
We have created a brand of sneakers, made of plastic collected from the ocean and transformed into a textile yarn, made by Portuguese artisans, and customized by the client.
Each pair of sneakers contains approximately half a kilo (1lb) of plastic, corresponding to 18 plastic bottles.